Collection: Gyouree Kim

“IT IS AN EXCITEMENT AND DREAM THAT WAKING ME UP IN THE MORNING; STAYING ME AWAKE UNTIL THE NIGHT.”

GYOUREE KIM IS A KOREAN BORN FASHION DESIGNER BASED IN SOUTH KOREA AND LONDON, WITH A BACKGROUND IN WOMENSWEAR DESIGN AND CREATIVE PATTERN CUTTING. IN 2018, SHE MOVED TO THE UK AND HAS SUBSEQUENTLY STUDIED AT CENTRAL SAINT MARTINS AND THE ROYAL COLLEGE OF ART, WHERE SHE EXPLORED DEEPER INTO HER DESIGN IDENTITY AND RESEARCH, AND SUSTAINABLE FASHION METHODOLOGIES.

SHE PORTRAYS HER HOPE AND IMAGINATION THROUGH HER COLLECTION, SHOWING AN IN-BETWEEN ROMANTIC FANTASY AND REALITY. THE COLLECTIONS ARE DETAILED, QUALITY ARRAYS OF GARMENTS, FEATURING CORSETRY AND LAYERING, BLENDING HISTORICAL AND CONTEMPORARY AESTHETICS. HER GARMENTS ARE UNIQUE AND CAREFULLY CRAFTED SUCH THAT SHE HOPES PEOPLE WILL CHERISH. DISTANCING HERSELF FROM FAST FASHION AND TODAY'S CONSUMERIST SOCIETY, SHE FOCUSES ON MAKING COLLECTABLE, EXCLUSIVE AND VALUABLE PIECES.

THE CLOSE RELATIONSHIP WITH GARMENTS GYOUREEKIM BUILD THEM INTO THE INTRICATELY DETAILED AND UNIQUELY CONSTRUCTED PIECES, HOPING THAT IT WILL GIVE A MAGICAL POWER TO THE ONE WHO WEARS.