Collection: taottao

Founded in 2022 by Yitao Li, Taottao blends delicate femininity with a dark, effortless cool. Chic acid washed denim intertwines with pastel plaid lace, a signature contrast that defines the brand’s world. “I want to design visual experiences that bring joy and inspire self expression,” Li says. “For me, dressing up is an act of empowerment, a way to celebrate individuality, let the clothes speak for you, and embrace the thrill of being your truest self.”